How to make Fashion Circular

This event is part of EU Green Week 2025, which focuses this year on the theme of the circular economy. EU Green Week is the European Commission’s annual opportunity to raise awareness, promote, and debate environmental policies across Europe. As a proud partner event, we’ll explore how circular principles like reusing, repairing, and making informed choices apply directly to the world of fashion. The event will be hosted by our member Apsus.

The traditional fashion system follows a one-way path: take, make, waste. But that model is outdated—and increasingly unsustainable. It’s time to reimagine the way fashion works.

At this event, we’ll explore how fashion businesses can transition from linear to circular models. Whether you’re a designer, entrepreneur, product developer, or sustainability manager, you’ll gain actionable insights to help you build a future-ready brand that aligns with circular economy principles.

What to Expect:

Introduction to Circular Business Models
Discover how the fashion industry can shift away from fast consumption toward longevity, reuse, and regeneration.

Holistic Circularity Strategy Tool
Get hands-on with a practical framework designed to help you build a customized circularity strategy that fits your brand—from product design to customer engagement.

Best Practice Case Studies
Be inspired by real-life examples of companies already making circular fashion work—learn what they’re doing right, and how you can apply similar solutions.

Innovative Materials & Smart Design
Explore cutting-edge materials and techniques that support durability, recyclability, and minimal waste.

Tailored Solutions for Your Business
Through discussions and expert input, find out where and how you can start implementing circular solutions that meet your specific business needs.

Key Questions we’ll Address:

1. Where can you begin the transformation toward a circular business model?
2. How can you develop a holistic circular strategy tailored to your brand?
3. Which concepts already work—and how can you implement them effectively?

Event Details

Location: Online
Date & Time: 12.June 2025 – 10 a.m.-11.30 a.m.
Registration: academy@maxtex.eu

Let’s move fashion forward—toward a system that’s smarter, fairer, and built to last. Join us for this inspiring deep dive into the circular economy.